All work
Axion UK2025
Axion UK
3D render animation and web work for the UK arm of the market-leading sealed inflatable event structure brand.
- Web · Sales
- Any brand
- Rendered, never built
- 40+
- Countries the range ships to
- One model
- Every colourway comes off it
The problem
The whole outer surface of an Axion structure is printable, which is the entire sales pitch and the entire photography problem. A buyer from an automotive brand wants to see their tent, in their livery, at their event — and that tent does not exist until they order it. Photographing the range meant building and shooting structures that would only ever be shown once.
What we did
- Modelled the structures once, accurately, so any livery could be applied to the same geometry instead of reshot.
- Built render animations that show a structure inflating, standing and being walked through, which is what a buyer is actually trying to picture.
- Set the materials up so a new brand application is a texture swap rather than a new production.
- Carried the same renders through the site, so what a buyer sees while browsing is what the sales team sends them afterwards.
Where it landed
A render library that covers the range in any customer's branding, and a site that can show a configuration nobody has manufactured yet.
BlenderCinema 4DNext.jsTypeScriptFigmaRedshiftAfter Effects
